Avocado oil producer rolls out guacamoles

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Avocado oil producer rolls out guacamoles

By Dan Ochwat - 06/15/2020

Chosen Foods has launched its first line of refrigerated guacamole and salsa products. The San Diego-based company is a producer of 100% pure avocado oil for its branded line and select retailer private brands, as well as a producer of cooking sprays, mayos, dressings and simmer sauces.

The new line accompanies its flagship oil product, using hand scooped 100% Hass avocados and simple ingredients that are non-GMO verified and Kosher. The products include a classic guacamole, a spicy guacamole, avocado mash (a grab-and-go style to top on toast) and an avocado tomatillo salsa.

“This project has been a labor of love for our team here at Chosen Foods” said CEO Gabriel Perez Krieb. “We’ve had our eyes on the guacamole space for a while now and for over 12 months we worked tirelessly across the organization to deliver a fresh, flavorful and creamy guacamole line that, like our avocado oil, always provides the highest quality to our consumers. We couldn’t be more excited to release these products, just in time for summer.”

Earlier this year, the company introduced a new brand identity focused on paying homage to their roots in Coastal California and Mexico. Additionally, to further cement their commitment to going all-in on avocados, Chosen Foods released frozen diced avocados and five new tahini-forward avocado-oil based salad dressings.