Marketing Tactics

Report says 83% of consumers believe organic own brands are as good as the national brand option

The livestreamed event highlighted more than 100 products that are only available at the retailer, spanning 43 global brands and its private label Sephora Collection

The packaging and display producer, including for private brands, developed standing, corrugated dividers that promote safe distancing in stores and safe shopping

With so much rise in demand, retailers have gone all-in on store brand plant-based meat alternatives

Whole Foods has created a cleaner new own brand for its 365 label, moving away from some of its original heritage as part of the 365 Store concept

The retailer has introduced eco-friendly toothbrushes and flossers under its Walgreens brand and expanded distribution of its Complete Home line of compostable tableware

Leading pet etailer is donating money to help organizations care for pets in underserved areas during the economic strain of COVID-19

Store Brands speaks with Private Label Manufacturers Association’s Brian Sharoff on how the coronavirus pandemic has been impacting the industry