Bektrom Foods introduces Don’t Break Your Diet line for private label

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Bektrom Foods introduces Don’t Break Your Diet line for private label

By Dan Ochwat - 06/01/2020

Bektrom Foods has introduced a new line of bakery mixes for the private brand market that are low in sugar. The company said its new “Don’t Break Your Diet” brand of low sugar mixes contain 75-85% less sugar than most current store brand mixes.

Under the new “Don’t Break Your Diet” brand, Bektrom is offering a cake mix, cookie mix and cornbread mix. Each mix carries 1-2 grams of sugar per serving, with the same great taste and texture that consumers are accustomed to, per the company.

Additionally, the mixes have more fiber, fewer calories, less sodium, no artificial colors and a plant-based sugar substitute.

Monroe, Mich.-based Bektrom manufactures baking mixes for muffins, cakes, cookies, quick breads, cupcakes and more, as well as private brand products in other dry goods like oatmeal, macaroni and cheese, stuffing, spices, skillet dinners, pasta salads and instant potatoes. The company produces more than 250 SKUs.

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