U.S. rice leader feeds local firefighters
Unloading cases of rice at the firehouse, the largest processor, marketer and distributor of private brand and branded rice products in the United States has donated more than 22,000 bags of rice to frontline firefighters in the Bronx, New York.
Riviana Foods Inc., based in New York, donated the product to Bronx firefighters and their families as they worked with people dealing with the coronavirus. The product donation included 4,500 cases of Carolina Rice and Grains Blends, serving more than 200 firefighters from 15 firehouses in the region.
In addition to the product donations, Riviana created and presented each firehouse a gift basket featuring cooking supplies, recipe cards, and thank you notes to share their gratitude for the first responders. The donation was called the “Carolina Rice Unites” initiative.
"Riviana has always been committed and dedicated to our first responders on the frontlines. As COVID-19 continues to impact us every day, we remain incredibly thankful for our firefighters' tireless efforts as they are often the first to arrive," said Sandra Kim, Riviana senior vice president of marketing.
"Our hope is to bring them, and their families, nutritious and convenient meals with homemade flavor. With so much time away from home, firefighters deserve less time in the kitchen and more time at the table with the ones they love," she added.