Marketing Tactics

Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.

In an effort to raise awareness for the negative effects of social media, Lush is deactivating its accounts on four major platforms.

CVS is gearing up for the holidays by offering affordable items from its own brand and exclusive collections in addition to discounts on select items.

Grocer has a submission process open through Dec. 6, asking suppliers within its five-state region to submit for a chance to present virtually in 2022, including whether the companies produce for private label.

Natural Grocers reported its Q4 2021 results, showing increases across the board in part due to an expansion of the company's private label assortment.

Walmart is now the first and only retailer to carry the up-and-coming men's personal care brand Dr. Squatch.

Aldi UK is launching a holiday Aldimania collection for the first time, building off the private label chain's previous release of branded Aldi apparel.

The private label pet food manufacturer will now use a recycled plastic in its materials, eliminating waste of over 250,000 lbs. annually.