Marketing Tactics

Discount retailer Save A Lot is unveiling new flavors of its own brand Mantia's pizza line for National Pizza Month.

Guest post from Jake Rheude of Red Stag Fulfillment discusses how private brands can retain specific e-commerce shoppers.

The meal service acquired by Kroger, sold exclusively inside Kroger stores, had its biggest sales year yet.

Aldi's advent calendars have returned for the 2021 holiday season, with several featuring own brand products.

Touting demographic research, omnichannel opportunities, firm released findings from its “Consumer Sentiment Report,” and feelings toward private brands in the months ahead are very optimistic.

Using its own brand products, retailer shares costume inspirations around the hit Netflix show.

Research firm Future Commerce focused on nine themes in retail, including own brands that are elevating their stores.

Walmart has several exclusive branded and private label collections this holiday season, and is now expanding its delivery program in three different ways to meet customers' needs.