Tesco launches eco-friendly private brand line
U.K.-based supermarket chain Tesco has launched a new private label collection aimed at reducing the use of plastic.
The company has released new dissolvable refills for its own brand cleaning sprays. The capsules are mixed with tap water and create a new bottle of cleaning solution. Tesco says the refills could help save up to 60 million pieces of plastic per year.
The six new refills are for the following Tesco brand cleaning products: Anti-Bac Multi-Purpose Surface Cleanser Original, Anti-Bac Multi-Purpose Surface Cleanser Apple, Anti-Bac Kitchen Surface cleaner, Anti-Bac Bathroom Surface cleaner, Daily Shower cleaner and Window & Glass cleaner. Each spray costs £80, and the refills cost £70 each.
“Shoppers looking for more sustainable ways to shop can refill existing sprays with concentrates that also offer a cheaper alternative to repurchasing a conventional spray bottle,” said Tesco. “Cleaning sprays are made of a couple of plastic components — the spray and the bottle. If Tesco shoppers moved to using the new Tesco concentrated solutions rather than other own-brand or branded products, over 60 million pieces of plastic will be removed from sale each year.”
Tesco's move is in line with how other retailers are leveraging own brands to reduce plastic packaging and getting into refillable solutions, such as Kroger partnering with TerraCycle on reusable packaging containers.
The new product line is part of Tesco’s ‘4Rs’ strategy- to “remove packaging where they can, reduce it where they can't, reuse more and recycle what's left.”
The company said it has removed a billion pieces of plastic from its circulation since the strategy began in 2019.