Marketing Tactics

Discount grocery chain Lidl is locking in an affordable meal deal as Thanksgiving approaches, adding to the list of retailers who have done the same.

Kohl's will add clothing line Draper James RSVP to its portfolio of exclusive brands, and will be offered at 500 Kohl's locations.

Private brand food and beverage partner finds barbecue has emerged as the world’s top trending flavor for snacks, meats and more.

While it started with sponges and toothpaste, the new store brand will expand further into personal care and household categories in the coming months.

Amazon is preparing for Black Friday in a big way, with discounts available throughout the company's massive inventory, including on private label products.

DoorDash users are now able to order own brands from bargain retailer Dollar General on the platform.

Items are included in a promotion that could earn shoppers a free turkey.

To help expand savings ahead of the holiday season, leading delivery service Instacart has unveiled four new online features to help shoppers saving money in a variety of ways.