Marketing Tactics

CVS is gearing up for the holidays by offering affordable items from its own brand and exclusive collections in addition to discounts on select items.

Grocer has a submission process open through Dec. 6, asking suppliers within its five-state region to submit for a chance to present virtually in 2022, including whether the companies produce for private label.

Natural Grocers reported its Q4 2021 results, showing increases across the board in part due to an expansion of the company's private label assortment.

Walmart is now the first and only retailer to carry the up-and-coming men's personal care brand Dr. Squatch.

Aldi UK is launching a holiday Aldimania collection for the first time, building off the private label chain's previous release of branded Aldi apparel.

The private label pet food manufacturer will now use a recycled plastic in its materials, eliminating waste of over 250,000 lbs. annually.

Owned brands such as the new Kindfull pet brand added to a streak of Q3 sales gains that go back to 2019, as all five core merchandising categories saw huge sales gains in the latest Q3 2021 report.

Home retailer Bed Bath & Beyond has released its eighth own brand this year — a holiday collection titled H for Happy.