Marketing Tactics

According to research from Placer.ai and Numerator, grocery chains and retailers performed well during the past holiday weekend.

Using a new patented method of producing and isolating dairy proteins, Arla Foods plans to release a private label infant formula in the coming year.

Jan. 19, 2022 kicks off a slate of events, starting with a virtual forum on nonfood products driven by the pandemic such as pet products, personal care items, home goods and more.

From sweatshirts to cornhole sets, the grocer updated its company store with Publlix-branded items.

Interactive fitness bike company Peloton has filed a lawsuit to defend its own brand clothing line following legal threats from Lululemon over alleged patent infringement.

HealthFocus International and Beneo have conducted research on health conscious individuals over 50 years old, giving insight into how private label producers and retailers can work to improve their products.

U.K. retailer has launched a new 'green' product line that aims to reduce the use of its own brand plastic cleaning solution bottles.

Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.