Jensen Meat, a California-based private label supplier of ground beef and plant-based beef alternatives, has announced a major donation for a good cause. The company will donate 2 million plant-based patties to Feeding San Diego, a non-profit organization that helps provide food for those in need in San Diego County.
Jensen’s meat is sold under labels including Great Value, Kroger, Sam’s Choice and more. The donation of 500,000 pounds, or 2 million individual plant-based patties, will benefit multiple communities through Feeding San Diego's distribution network.
The initiative, which was announced on Dec. 29, collaborates with Jensen's plant-based partners such as Before the Butcher, Everything Legendary, and others that wished to remain anonymous, which donated one pound of plant-based patties for every ten pounds of production. Plant-based meats have seen a rise in popularity during the ongoing pandemic.
“Our plants are located in San Diego County, which is where our employees live, our plant-based partners, and our friends and relatives," said Abel Olivera, CEO of Jensen Meat. "Through our longstanding partnership with Feeding San Diego, we can help a community that is close to our hearts. Jensen wants to be a part of the solution to end world hunger. Worldwide hunger is a pressing, serious concern, and we want to do our part starting in our community. With multiple motivated partners and an ever-growing reach, we believe that this movement will continue to grow and expand globally.”