More speakers are expected to join the panels. The virtual event, just like previous Store Brands Industry Forums, features four focused fireside panels with leaders of industry and moderated by Dan Ochwat, executive editor of Store Brands.
The panels include:
- Pet Products — Pet adoption jumped over the pandemic, bringing more shoppers to the table. How are retailers getting own brands out front? The category is also seeing innovation such as Petco’s industry first boutique.
- Pandemic Products — The forum will have a session sharing insights around pandemic products, such as paper products, hand sanitizer, masks and heavy duty cleaning products.
- Personal Care and Wellness — Consumers are more attuned to how they’re taking care of their bodies, in light of the pandemic, and there are innovative products to do it.
- House and Home — Again, consumers have been spending more time at home, finding a reason to spruce up the place, entertain at home and cook at home.
Kicking off the day of education, FMI - The Food Industry Association and FitForCommerce will present a keynote presentation on how retailers can better drive private brands over e-commerce. Doug Baker, vice president, industry relations, FMI, and Kathy Kimple, chief retail officer, FitforCommerce, will share insights from FMI’s recent Power of Private Brands study that looked at how retailers leverage own brands online and where they need to get stronger, especially at the rate that e-commerce is accelerating.