BJ’s survey finds chocolate to be the safest gift idea

The club chain touted its own brand chocolate alongside survey results of what U.S. consumers deem a universally accepted gift.
Dan Ochwat
Executive Editor
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Nearly 6 in 10 U.S. consumers are all good with chocolate as a holiday gift, according to a survey by OnePoll on behalf of BJ’s Wholesale Club.

The Westborough, Mass.-based retailer revealed survey findings in concert with last-minute gift ideas, including its Wellsley Farms Finest Belgian Chocolates, which it listed as a go-to chocolate gift idea.

BJ’s Wholesale Club surveyed 2,000 U.S. consumers and found chocolate to be the “most universally accepted” holiday gift. Following chocolate, half the consumers enjoyed holiday gift baskets and 49% said gift cards.

The survey also dipped into some insights around holiday shopping, finding most Americans (58%) swear they are easy to shop for during the holiday season, 5 percent admit they are impossible to buy for, mainly because they are extremely picky about what they want. Regardless, the vast majority of Americans (68%) still feel as though the thought behind the gift matters more than the gift itself.

“At BJ’s, you can still find those last-minute gifts for everyone on your list this holiday season,” said, Molly Cox, senior vice president, general merchandise, BJ’s Wholesale Club. “Whether shopping in-club or from the comfort of your couch on, we have so many ways to make the holiday gift-giving season easier than ever with all the hottest gifts, and of course, lots of chocolate, holiday gift baskets, and gift cards.”

According to the survey, it seems as though the most useful gift might be a “wish list.” A large majority (70%) of Americans said they request wish lists from other people to make holiday shopping easier. And 49 percent of self-identified impossible giftees prefer giving others a wish list of exactly what they want.

“Holiday shopping doesn’t have to feel stressful or daunting! BJ’s members can rest assured that they’ll still be able to find unbeatable savings throughout the holiday season, with some of the best deals on a wide assortment of holiday gifts,” said Cox, BJ’s Wholesale Club. “We want our members to feel joyful and proud of their gift-giving, knowing they are delivering thoughtful gifts to family and friends, at an amazing value by shopping at BJ’s.”

Another gift idea touted by BJ’s is its Berkley Jensen Cheese Board Set with Tools that’s available at a low price of $17.99 after $17 savings through Dec. 24. It’s available in stores, curbside pickup and with same-day delivery. 

The retailer also touted some branded last-minute gift ideas that are on sale such as a Amazon Fire Stick, Samsung Galaxy tablet and a Crayola art set.