Private label does its share to drive sales, trafficSurvey of c-suite executives in grocery say private brands aren’t as influential as other departments but they hold their own in generating sales, foot fall Walmart’s Hart teams with the FordsStore Brands in the Wild feature sees Walmart further promote its own brand of tools with a TV celeb social partnership Kroger joins the call for associates to be deemed emergency personnel Like Albertsons, Kroger has teamed with UFCW to have federal and state officials register associates as first responders Sprouts hires Kroger store brands leader as marketing chief As its new senior vice president, chief marketing officer, Gilliam Phipps will oversee Sprouts private brand program, marketing, advertising and customer engagement Tops’ private label ice cream flavor benefits cancer center The retailer has introduced Orange DreamCycle Ice Cream, with a portion of the proceeds from the flavor going to benefit Roswell Park. Coca-Cola study looks at what drives shopper loyalty, visits Exclusive research also ranks retailers based on who is executing behavioral drivers best Follow the leaders Seth Mendelson, editor in chief, says private brand suppliers leading the industry are the ones implementing complete, well-developed marketing plans Pet Supplies Plus, Publix Large coverage for Redford Naturals dog food inside Pet Supplies Plus, Publix stops traffic in the aisle C9 by Champion suits up for Amazon The brand previously had an exclusive partnership with Target but will now be sold exclusively in the Amazon Fashion store Private brand Low, Low Price program drives Weis earnings The retailer saw Q4 and annual earnings rise a percent, attributing gains to its private brand value program First Previous 72 73 74 75 76 Next Last
