Retailer Campaigns

Laura Kind is being promoted to vice president, brand strategy, from her post in the own brands group

Retailers have focused on educating consumers and thanking staff, but perhaps things are changing

Retailer’s Essential Thanks campaign will give $1 to local food banks for every thank you note written on a microsite or on social media using the tag #EssentialThanks

The retailer promoted its store brands through a fun taco bowl recipe and also launched an effort around Mother’s Day

Supported by its “Our Brands,” the retailer has launched online, weekly activity kits that consumers download and use to celebrate at home, as well as share over social media

Parmigiano Reggiano Consortium protects guidelines that certify the cheese as authentic from Northern Italy, some store brands are certified

The livestreamed event highlighted more than 100 products that are only available at the retailer, spanning 43 global brands and its private label Sephora Collection

Whole Foods has created a cleaner new own brand for its 365 label, moving away from some of its original heritage as part of the 365 Store concept