Retailer Campaigns

7-Eleven expands own brand wines with Plot + Point

Two white wines in a Tetra Pak packaging and screwcap top offer consumers a summer wine perfect for the beach or outdoor gatherings.
Albertsons has a new CMO

Jennifer Saenz joins the company from PepsiCo and will oversee the Own Brands division.
Aldi lowers prices for summer cookouts

The discounter aims to make summer cookouts more affordable, pricing a slate of cookout staples to be 30% less than the national average spend on a cookout.
Whole Foods touts own brands in rainy day care packages

The retailer launched a clever campaign that gives away limited prize packs of store brand products if a weekend gets rained out this summer.
Target expands Opalhouse brand with influencer partnership

More than 300 products designed by Jungalow’s Justina Blakeney, featured under the Opalhouse store brand, will hit stores this month.
Sam’s Club revs up sampling with Member’s Mark food truck

The club store is bringing back sampling at its locations, including the Taste & Tips program and a food truck dedicated to Member’s Mark summer eats and treats.
Target celebrates Pride Month

More than 150 exclusive apparel and home goods products support Pride all year long; the retailer also donated to key nonprofits such as GLSEN.
Ulta Beauty bounces back

The retailer reported a same-store sales increase of 65.9% for the first quarter, reversing declines from last year due to the COVID-19 pandemic.

Academy Sports fires up athleisure trend with Freely