Loyalty Marketing

Food Lion customers can round up their total on own brand products to help the company donate to the American Red Cross' relief efforts for the recent series of tornadoes in the South and Midwest.

The club chain touted its own brand chocolate alongside survey results of what U.S. consumers deem a universally accepted gift.

Southeastern Grocers is promoting its own brands and rewards program ahead of the holidays as a way to save customers money amid inflation and high food prices.

BrandSpark's latest Most Trusted Award shows which grocery chains rank the best among 32 categories, including most trusted private brands.

Catalina's 2021-2022 Consumer Holiday Report gives private brand retailers a look into what consumers' attitudes are ahead of holiday gatherings.

Private brand consulting company Daymon has shared new data showing that the number of consumers who plan to buy private brands as gifts this holiday season has greatly increased from last year.

Grocery chain Foodtown has launched its Three-Ingredient Challenge, allowing customers to brainstorm their own simple recipes for a chance at a gift card prize.

Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.