Whole Foods promotes own brands for New Year's Resolution Renovator

Whole Foods is putting a twist on New Year’s resolutions while centering its own brands. Now through Jan. 26, consumers can visit the Whole Foods Market Resolution Renovator to receive tailored affirmations from three Wellness Motivators. Users will choose the area they’d like to focus on this year — mind, body or spirit — and then answer a series of questions that reveal their affirmation and intention, replacing the typical New Year’s resolution. 

Whole Foods Market has teamed up with motivators who embody positivity in three key areas. Plant-based recipe developer and well-being enthusiast Radhi Devlukia-Shetty will represent Mind, Peloton instructor Cody Rigsby will represent Body and motivational speaker and New York Times bestselling author Gabby Bernstein will represent Spirit.

With every questionnaire, Whole Foods shoppers are entered for a chance to win a Well-Being bundle featuring the chain’s own brand products.

Products included in the bundles include the following:

• 365 by Whole Foods Market Midnight Double Feature Trail Mix
• 365 by Whole Foods Market Coconut Water
• 365 by Whole Foods Market Tranquil Lavender Roll-On
• Dr.Tusk Burmese Sandalwood Exfoliating Body Bar
• evanhealy French Rose Clay mask
• 365 by Whole Foods Market Organic Raw Apple Cider Vinegar
• Vital Proteins Collagen Peptides
• Weleda Skin Food
• 365 by Whole Foods Market Epsom Salt Lavender Soaking Solution

“At the top of the year, when many of us are setting new goals, the most important thing to remember is to root them in joy and love for yourself,” Rigsby said. “Our goal with Whole Foods Market’s Resolution Renovator is to move away from potentially stressful New Year’s resolutions in favor of motivational intentions that allow ourselves some much-needed grace.”

In October of 2021, Whole Foods revealed its list of 2022 food trends, promoting its own brand collection.