Whole Foods has revealed its top 10 food trends for 2022, highlighting its own brands along the way.
The seventh-annual trend prediction gives insight into what food categories are expected to become popular in the next year. Over 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts compile trend predictions based on experience and expertise in product sourcing and studying consumer preferences.
“Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time at home,” said Sonya Gafsi Oblisk, chief marketing officer at Whole Foods Market. “As the food industry slowly adjusts to a new normal, we expect to see consumers prioritize food and drink products that deliver additional benefits — like functional sodas and tonics — and products that support their sense of well-being, like urban garden greens and products grown with farming processes that help address soil health. We look forward to watching these trends take form in grocery aisles and on our plates in 2022.”
The Whole Foods Market top 10 food trend predictions for the coming year are:
Ultra-urban farming — Innovations in indoor farming have provided herbs and vegetables using sustainable practices, allowing for maximum farming efficiency and new ways to grow crops at a local level. Products farmed this way are expected to rise
Yuzu — A lesser known Asian citrus, Yuzu, is a tart and sour fruit that is becoming more popular in vinaigrettes, seltzers, and more. Whole Foods’ experts say Yuzu will gain more traction in the coming year.