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01/14/2022

Winn-Dixie discounts over 150 items to expand savings

The Southern grocery chain has discounted a large number of items to help customers during inflation, including from the SE Grocers own brand.
Zachary Russell
Associate Editor
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Southeastern Grocers

Winn-Dixie, part of the Southeastern Grocers family, is offering discounts on more than 150 products, including own brands, as part of the grocer’s “Down Down” program. 

Customers will be able to save more than 15% on average on some of the store’s most popular items, including on SE Grocers’ award-winning private label items like orange juice, oatmeal, whole grain pasta, condiments, nuts, popcorn and more.

The move couldn’t come at a better time for consumers as food prices have reached a 13-year high. The Bureau of Labor Statistics released its Consumer Price Index update in December, reporting a 6.8% increase in prices, year over year, and an overall price increase of .8% in November vs. October. 

Winn-Dixie says its commitment to lowering prices on frequently purchased items will help its customers on a budget minimize their additional spending. Items in the “Down Down” program will update each season to offer Winn-Dixie shoppers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store and general merchandise.

“At Winn-Dixie, we know our customers are searching for the best deals and continuing to save money on their grocery bills is a top priority,” said Dewayne Rabon, chief merchandising officer for Southeastern Grocers. “Through our commitment to lowering prices and keeping them down on the items our customers love most, we hope to make a truly meaningful difference in our customers’ lives. When our customers shop our stores, they can trust they are getting quality products at affordable prices."