SPAR UK makes its private label wine 100% vegan

SPAR UK has modified its award-winning private label wine selection to now be suitable for vegans. 

The retailer has made the move to ensure 70 wine products are more inclusive and accessible for the growing number of shoppers exploring vegan food and drink. All wine from SPAR’s 2021 vintage will be 100% suitable for vegans and available across more than 1,700 licensed SPAR stores across England, Scotland, and Wales. SPAR UK pledged to be the first grocer to do so in 2019.

​​“More than half a million people took part in Veganuary 2021, and 85% of those surveyed said they planned to at least half their intake of animal products after January,” said Adam Georgiou, brand manager for own label beers, wines and spirits at SPAR UK. “However, it’s not just vegans driving the demand. People are increasingly looking for vegan products, regardless of their eating habits or lifestyles. As a result, we decided that the time had come to create more inclusive ranges that tap into what our shoppers are looking for.” 

The vegan SPAR wine collection has earned more than 190 awards between them over the past three years. All vegan wines will be on promotion from Jan. 3 to Feb. 9.

“We are proud to be delivering on our promise to become the first grocer offering an own label wine range that is suitable for vegans,” said Georgiou. “Our vast range boasts many multi-award-winning bottles, which offer shoppers great quality and fantastic value. The new range is exciting for vegans and non-vegans alike. We are looking forward to developing more products to cater for all dietary requirements."