Digital Marketing

Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.

In an effort to raise awareness for the negative effects of social media, Lush is deactivating its accounts on four major platforms.

Two Florida-based companies, Sedano's Supermarket and Havas House, have launched the retailer's new store magazine featuring recipes using own brand ingredients.

CVS is gearing up for the holidays by offering affordable items from its own brand and exclusive collections in addition to discounts on select items.

Aldi UK is launching a holiday Aldimania collection for the first time, building off the private label chain's previous release of branded Aldi apparel.

Walmart is now the first and only retailer to carry the up-and-coming men's personal care brand Dr. Squatch.

Home retailer Bed Bath & Beyond has released its eighth own brand this year — a holiday collection titled H for Happy.

Amazon is preparing for Black Friday in a big way, with discounts available throughout the company's massive inventory, including on private label products.