Dan Ochwat
ARTICLES BY THIS AUTHOR
- 5/4/2020
Private brands gain $19B from CPGs since 2014
Report from Boston Consulting Group and IRI says private brands have increased its share of market on CPGs since 2014, but national brands continue to see gains - 5/4/2020
ShopRite invites consumers to say thanks
Retailer’s Essential Thanks campaign will give $1 to local food banks for every thank you note written on a microsite or on social media using the tag #EssentialThanks - 5/4/2020
Walgreens enhances drive-thru during pandemic
The retailer has added an online feature that lets shoppers order from more than 100 essential items for pickup service in the drive-thru lane - 5/4/2020
In the Aisles: How the coronavirus changed up marketing
Retailers have focused on educating consumers and thanking staff, but perhaps things are changing - 5/4/2020
Sauer Brands acquires leading popcorn seasoning line
Maker of condiments and seasonings for private label, Sauer Brands has acquired the company behind the Kernel Season’s popcorn flavoring line - 5/4/2020
Ulta slowly introducing curbside service
Beauty retailer had to temporarily close its 1,254 stores during the coronavirus pandemic - 5/3/2020
Tops Friendly Markets gets families into Cinco De Mayo at home
The retailer promoted its store brands through a fun taco bowl recipe and also launched an effort around Mother’s Day - 5/3/2020
Albertsons, Kroger explore shopping limits on meat
The retailers efforts are in response to some national and private brand meat suppliers experiencing difficulties keeping up with demand and illnesses at plants - 5/3/2020
Kroger’s store brands know how to party
Supported by its “Our Brands,” the retailer has launched online, weekly activity kits that consumers download and use to celebrate at home, as well as share over social media - 5/3/2020
End of April Nielsen numbers show more category spikes
Hand sanitizer is back on top, with a more than 420% increase in same-week sales
