Private Label Sales Growth Opens Door to Expand Consumer Loyalty
Mark Field of Prof. Consulting Group discusses the opportunities for retailers to use the current strong consumer demand for private label products to strengthen the connections to where they shop.
Back To The Future: Re-Embracing The Consumer Innovation Economy
Tad Carmody of Ernst & Young offers steps for CPG leaders to win in today's new consumer race.
Store Brands Can Boost Loyalty and Community With a Marketplace Model
Brooke Camov, Chief Corporate and Strategy Officer at Marketplacer, discusses how retailers can leverage private brands through an integrated e-Commerce strategy in our latest Viewpoints guest blog.
Data Coopetition: The Delicate Relationship Between CPGs, Private Labels and Humans
In our latest Viewpoints guest blog, Rachael Hadaway of Symphony RetailAI discusses how retailers and suppliers can better streamline data to better improve operations, including when it comes to private brand selections.
How Brands Can Incorporate Sustainable Flexible Packaging
In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.
It’s Time to Ditch the Paper: Evolving the Weekly Ad Circular
In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.
Private Brands Must Be Liberated From Old Pricing Rules
In our latest Viewpoints guest blog, Kevin Sterneckert, chief strategy officer at DemandTec, discusses how AI-powered pricing can give retailers a boost when it comes to private brand sales.
How to improve your retail supply management
Erin Wagner of Limble CMMS discusses how retailers can better their supply chain management of private label goods in our latest guest blog.
How private brands can take the next step
Private brand products seem to be reaching a higher plane in terms of consumer perception, now regularly outshining and out-selling national brands.
Pricing for a new era of retail
In our latest Viewpoints blog, Yossi Cohen, co-founder and chief technology officer of Quicklizard, discusses different pricing methods that retailers can use while evaluating their approach to private label.
How savvy retailers create exclusive private brands
In our latest Viewpoints blog, Rachael Hadaway of Symphony RetailAI details how retailers can put their best foot forward when creating a private brand portfolio.
Why 'just a bit better for you' can be a powerful direction for store brands
In our latest Viewpoints blog, Todd Maute, partner at CBX, discusses how private brands can better leverage healthier options.
How private label brands can influence consumer decisions with shopping list marketing
In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.
Sustainability and effective advertising for private label success
In our latest Viewpoints blog, Violetta Njunina, head of sales at food safety management firm FoodDocs, discusses how private label retailers can turn food safety into advertising.
Why store brands should use consumer insights to enhance the shopping experience
Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.
How retailers can help ease holiday shopper hesitancy leveraging private brands
Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.
Supporting women and people of color-owned businesses
Sarah Alter of the Network of Executive Women writes about the need to fund these businesses.
Overcoming supply chain roadblocks for private brand
Daymon executive discusses product shortages, turnover and the supply chain crunch on store brands.
Reimagining private brand design
CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.
6 types of e-commerce shoppers
Guest post from Jake Rheude of Red Stag Fulfillment discusses how private brands can retain specific e-commerce shoppers.
Leveraging store brands on digital platforms outside of Instacart
Sean Turner of Swiftly says store brands can thrive on digital brand pages, through personalized recommendations and on retail media networks.
Being ‘flexible’ with online packaging
Sarah Stieby of Fresh-Lock discusses in this guest column how the rise of e-commerce is impacting packaging.
It’s time to hit refresh on the grocery experience
Patrick Spear of GMDC|Retail Tomorrow talks how store brands fit the subscription model and Albertsons latest FreshPass innovation.
A better understanding of compostables
Susan Thoman, managing director, Compost Manufacturing Alliance (CMA), discusses steps retailers can take when procuring a store brand compostable line of products.
How private label can tackle climate change
Guest post from Afresh pinpoints issues of food waste and more around store brands.
Managing the truck driver shortage
The current shortage of drivers can impact private brands and the retailer's biggest cash cows, but here are steps to take, from Bill Inzeo, retail strategist, Zebra Technologies.
Private brands in the wake of inflation
Kyle Patterson of Daymon says while inflation takes hold, private brands have the formula to recover and expand growth.
How consumer digital behavior, price sensitivity could impact private brands
Craig Marion of DemandTec shares results from two recent studies by the company and how shoppers are reacting to digital shopping trends and pricing strategies.
Earning the trust of private brand shoppers of color
Phyllis Johnson of Catalina, a 2020 Top Women in Store Brands winner, says the retailer that digs deep to understand shoppers of color will earn their loyalty.
Leveraging AR to boost private brand awareness and grow sales
Looking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands.
Understanding personalization engines
Ilya Katsov of Grid Dynamics explores how personalization can be used to promote private brands online, gaining more buys over e-commerce or driving more activity to the store.
User-generated content brings private brands to life online
Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce
Ways to further digital engagement for private labels
The CEO of Birdzi, an AI solutions company for grocers, shares ways private brands can stand out in the fast-moving e-commerce space
Store brands get nimble
Todd Maute of CBX says epic events have forced store brands to be agile, shares ways to up their game
AI-powered pricing strategies to leverage growing demand for private label
Cheryl Sullivan of DemandTec says while private brand's are hot, now's the time to engage shoppers
A Private Label Week welcome
PLMA president Peggy Davies shares a welcome letter exclusively to Store Brands readers
How to live up to customer expectations In 2021
Derek Jones of workforce management platform Deputy discusses ways for retailers to maintain private brand momentum via capturing consumer expectations
Visual trends to watch in private brand packaging
Modern serifs, earthly color tones, looks of luxury and wellness are just a few trends in private brand packaging to come, according to Equator Design's creative director Aaron Funke