The annual Shopper Experience Index report from Bazaarvoice finds nearly 60% of shoppers purchased private brands because they liked the product, more than shoppers buying just on price
The organization Score released a consumer survey and found 83% of consumers intend to continue to use private brand products, creating an opportunity for the small businesses it mentors
The shopper survey looked at shopping trends during the pandemic months and going into the holidays such as online shopping, stockpiling and store brand discovery
Consumer confidence, as measured by the Refinitiv/Ipsos Primary Consumer Sentiment Index, is at 47.1 for the month of August, down 2.5 points from July and 13.5% year over year.