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Research & Data

A collection of featured Research & Data.

Nielsen teams with IBM on weather targeting data tool

Retailers, manufacturers leverage the AI tool to activate digital campaigns based on weather’s influence on consumer behavior and more

Daymon report sees a very bright future for private label

“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment

For the second month in a row, retail sales nationwide saw an increase over the previous month though NRF is eyeing the good news with caution

Consumer confidence, as measured by the Refinitiv/Ipsos Primary Consumer Sentiment Index, is at 47.1 for the month of August, down 2.5 points from July and 13.5% year over year.

IRI found that 27% of consumers used their stimulus on groceries and household necessities, and likely would use a second stimulus for the same purposes

The coronavirus pandemic has upended shopping behaviors making it difficult for retailers to predict behavior

For store brands, 63% of American shoppers said they are permanently switching to private brands, according to a new study from Ketchum

Annual ranking of retailers by sister publication Progressive Grocer has heavy hitters up top, but hard not to look at Aldi, TJ and dollar stores

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

Marketing director at ActiveViam discusses ways retailers can protect private brand imaging, pricing and manage ways to help them flourish

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Survey of c-suite executives in grocery say private brands aren’t as influential as other departments but they hold their own in generating sales, foot fall

Retailers are promoting their private brands by using what they’re learning from a Pinterest insights tool called Pinterest Trends

A report on “Who’s Who in CBD 2020” features companies with private label offerings such as Mile High Labs, Eagle Labs and Joy Organics

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label

The April issue’s comprehensive cover story looks at how retailers and suppliers are managing the coronavirus crisis

VIEW ON DEMAND The coronavirus is putting intense pressure on the food and non-food supply chain and forcing suppliers and retailers to go to market in new and unique ways.

Exclusive research also ranks retailers based on who is executing behavioral drivers best

Brick Meets Click, ShopperKit study found a third of respondents buying groceries online, nearly 40% buying online for the first time

March cover story looks at state of the private label industry and finds private brands are wielding power as “lifestyle brands”

Nearly a third of shoppers are buying what’s priced lowest, while about the same number actually shop different stores to find brands they prefer

41 Products Consumers Want in Your Stores

Innovative Product of the Year winners backed by more than 40,000 shoppers includes private label products from Aldi, Walgreens more than once

NPD Group's look at the prestige beauty market highlights trends that could help private brands better reach consumers

Coresight Research provides an in-depth look at trends impacting the drug channel including digital, health and beauty, and private label

The Q4 2019 Consumer Connect Survey sees consumers seek convenience and cost savings, a mult-channel approach to shopping

The Integer Group’s shopper survey compared results over the past 10 years, looking at how respondents perceive ‘value’

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