Promotion Management

The West Coast retailer's First Street own brand's new looks give shoppers a clear picture of what's inside.

The new selection includes more than 20 items sold under the Best Choice and Always Save private brands.

The next phase of the convenience store's 'Take it to Eleven' advertising effort highlights some of its best known products such as the Big Gulp.

The company said growth in same-store sales and number of transactions were key to driving revenue in the first quarter.

The grocer is also expanding its rewards program to allow shoppers to earn additional points when purchasing store brand items.

The new agreement gives shoppers at any of the cooperative's six retail banners additional grocery home delivery choices.

The department store retailer's new initiative is designed to simplify the process of consumers getting money back for their purchases.

Applegate is credited with driving new marketing partnerships and creating new promotional opportunities in television, movies, and radio to boost the company's private label assortment.