7-Eleven Launches New Marketing Campaign
7-Eleven has launched a new iteration of its “Take it to Eleven” campaign that features some of its best-known products including the Big Gulp and the Big Bite hot dog.
The campaign will run in select markets from January 2025 in :30 and :15 second television spots, :30, :15 and :10 second radio spots, out-of-home marketing, paid social, search and display, and streaming audio and video. The spots are also available to view on 7-Eleven's YouTube channel.
"In the latest 'Take It to Eleven' campaign, we're once again showing how a trip to 7-Eleven offers a bright spot in customers' days – this time through craveable food and beverage pairings at a delicious value," said Marissa Jarratt, executive vice president and chief marketing & sustainability officer at 7-Eleven, Inc. "Inspired by a social media insight that features our customers embracing 7-Eleven stores as their stage, the campaign is a testament to the authentic connection between our brand and audience. It's also a literal interpretation of the joy customers feel when they score a great-tasting meal at an unbeatable price."
The advertising spots highlight epic deals exclusive to 7Rewards loyalty members:
- $3 Big Meal Deal: 7-Eleven customers can enjoy a Big Bite Hot Dog paired with a Big Gulp drink for just $3.
- Buy One, Get One Free 5-Piece Wings: Starting August 28, customers can get five extra wings free with the purchase of five bone-in wings available in flavors like Spicy Breaded, Spicy Sweet Chili, Roasted and Buffalo.
7-Eleven is also offering delivery of everyday deals to customers through 7NOW Delivery, available throughout the nation. 7NOW Delivery allows for real-time tracking that lets customers know when to expect their orders, typically in about 30 minutes. The 7NOW Delivery app can be downloaded from the App Store or Google Play, or by visiting 7now.com.
