Giant Food Cutting Prices On Private Brand Products

Giant Food has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature's Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne. 

Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn double the points for every dollar spent on more than 12,000 of its private brand items. These items range from staples such as bread, milk, and bottled water to bacon, frozen vegetables, cheese, health and personal care products, as well as various fresh products across its meat, seafood and produce departments. The points can then be redeemed for grocery savings, gas savings or unique product offerings during future trips.

All customers will have access to new savings on Giant brands with hundreds of new lower prices. To help consumers identify these savings, the retailer is using “Compare and Save” tags on items across the store. 

"At Giant Food, we have always offered great savings to our customers through our weekly Bonus Buy promotions," said Ira Kress, president of Giant Food. "With our new program, we aim to introduce more shoppers to our lower-cost store-brand items, which deliver the same quality as national brands. Our Flexible Rewards customers will be able to maximize their savings with the expanded program."

Flexible Rewards members, new and existing, can opt into the 2x Giant brand reward for the whole year by clipping the offer once in their online coupon gallery. The Flexible Rewards program allows members to earn points through qualifying grocery and gas purchases, with each dollar spent earning two points on store brand items, and one point on other products. Additional points can also be earned by shopping products featured in Giant's weekly special offers. 

In 2023, Giant expanded its Flexible Rewards program to offer rewards in the pharmacy department, making it possible to earn points through eligible transactions, including prescriptions and immunizations. Members may redeem points for grocery savings, gas savings or special product offerings in-store or on the Giant Food mobile app.