From the Editors: Following new releases in the Idea Supermarket
Back in what now feels like ancient times, when I walked the Private Label Manufacturers Association’s in-person Private Label Trade Show, I always made it a point to make multiple stops to the Idea Supermarket — the mock shelves of new own brand items always made for a nice place to catch a breather and soak up the product trends.
While Private Label Week is virtual, seeing the Idea Supermarket videos has been a nice reminder of the traditional show, as well as a place to take a virtual breather and learn about trends. I found yesterday’s video particularly relevant to Store Brands readers, as it featured a look at hot new items from retailers that we’ve been covering over the last few months, including Casey’s new private brand products.