In Store Brands’ recent report on the c-store channel, Casey’s executives said they were in the process of increasing its private brand assortment to more than 150 items by the end of the year. The retailer just announced the start of that update — adding more than 100 new snack and beverage items under the Casey’s brand.
The retailer recently revamped its store image with a new logo that is reflected on the packaging of the new products. The new products span various snack categories like chips, jerky and nuts. There are also additions to the water category, packaged juices, bakery items and automotive products.