Marketing Tactics

Daymon report sees a very bright future for private label
“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment
Play ball!
To celebrate the return of baseball, Store Brands in the Wild heads to the virtual ballpark with Kroger’s social program centered around its own brands

Good Planet names a co-leader of the plant-based cheese company

Bart Adlam has joined the company as co-CEO, bringing 30 years of experience in consumer goods with Post Cereal, Chef’s Cut Jerky and more
Kroger teams with TerraCycle for Simple Truth Recycling Program

Through the recycling platform, consumers can recycle more than 300 Simple Truth packages that are not recyclable the traditional way
Love’s adds new own brand candy, water

The travel stop stores launched a mostly candy-based Love’s Travel Snacks line last year and will add new flavors to it while adding a new water option
Brandless now offering slate of products, eyeing physical stores

The unique e-commerce platform reopened in June but is now carrying a range of unbranded products, prepping line extensions for the year ahead
Trilogy Labs delivers private label home spa kits

Helping spas and salons that are closed during the pandemic, the home kits can keep those locations connected with their customers
Wakefern looks to Inmar to power shopper engagement

Wakefern's expanded partnership with Inmar Intelligence could enable the retailer to launch programmatic digital, influencer campaigns for its store brands
Rudolph Foods' best practices for private brands gaining during the pandemic

Leading pork rind producer talks private brands becoming the new leader in the category, navigating the food industry to best serve private brands and their consumers
Carnivore Meat's hemp chews get Festival Foods distribution

Private label and branded freeze-dried food maker gets home-state retailer to carry its Vital Essentials Freeze-Dried Hemp Chews

Daymon report sees a very bright future for private label

Play ball!

Good Planet names a co-leader of the plant-based cheese company

Kroger teams with TerraCycle for Simple Truth Recycling Program

Love’s adds new own brand candy, water

Brandless now offering slate of products, eyeing physical stores

Trilogy Labs delivers private label home spa kits

Wakefern looks to Inmar to power shopper engagement

Rudolph Foods' best practices for private brands gaining during the pandemic

Carnivore Meat's hemp chews get Festival Foods distribution