Marketing Tactics

Perrigo's diclofenac sodium topical gel 1% is the first store brand abbreviated new drug application to be approved by the Food and Drug Administration

Of the more than 4,800 that applied, Walmart invited 850 manufacturers to pitch their products virtually Oct. 1, both branded products and private label suppliers will pitch

Brandon Leong of the popular sourcing platform RangeMe discusses ways to manage leads in a new digital and nondigital world for selling in a private brand product

British retailer is working with X-Rite and Pantone on a platform that helps print specialists manage consistency in its store brand packaging

Maurice Cooper will oversee the retailer’s marketing campaigns, maintaining a guest-centric inclusive focus for the retail brand

The Canadian retailer’s PC Chef meal kits will expand to include exclusive local restaurant offerings and direct-to-home delivery

Branded, private label prepared foods company offering free groceries for a year to two grand prize winners and a friend, family member or charity of their choice

Store Brands in the Wild spots new own brand from Walgreens near competitor’s merchandising, plus candy at Casey’s