The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.
Ahead of the June 24 launch online, Walmart will host a Facebook shop-along where shoppers can gain early access to buy featured items in the exclusive home collection.
The retailer said the event was the biggest ever for its small business third-party sellers, while one in five Prime shoppers reportedly bought groceries during the event.