Marketing Tactics

Deals on select branded and private label exclusive products during Baby Safety Month bring awareness to parenting needs.

Store Brands in the Wild takes a close look at the merchandising around the release of Hatch Chiles, summer-themed private brand snacks, and a wonderful display showcasing a local farmer.

CouponFollow, a company that tracks shopping trends and coupon use, reports four key findings about shopping habits in new research.

Private label pet food manufacturer PetDine has announced it will partner with the Upcycle Food Association to help clients become certified as sustainable pet food producers.

Leading organic grocery chain Natural Grocers signs on to the Better Chicken Commitment to raise the standards for its own brand chicken products.

The Private Label Manufacturers Association announced 36 winners from 17 countries in its International Salute to Excellence Awards competition.

GPM Investments, a subsidiary of Arko, is hosting its first Open Buying Day, and suppliers have until Sept. 5 to apply to pitch.

7-Eleven looks to boost social media engagement and awareness of its products with "Super-fan Influencer Team" competition ahead of the upcoming NFL season.