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09/30/2021

Target motivates early holiday shopping

The chain is inspiring early purchases of its exclusive owned brand and branded products via a “Deal Days” event and new price-matching program just for the holidays.
Dan Ochwat
Executive Editor
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Target is returning its Deal Days event this October, featuring deep discounts on its owned brand products and national brand partners, and will unveil a new Holiday Price Matching Guarantee for the holiday shopping season that begins at the start of Deal Days.

The event acknowledges that shoppers are looking to shop earlier for the holiday season, yet the addition of a price-matching guarantee aims to boost confidence in shopping early for goods amid circling deals from competing retailers.

"As we approach the holiday season, guests are excited to shop early, and our team is ready to help them prepare so they can celebrate what matters most — time with family and friends," said Christina Hennington, executive vice president and chief growth officer, Target. "That's why we're bringing back Target Deal Days, offering incredible value earlier than ever, and making the shopping experience even easier with deals available online, through the Target App and in our more than 1,900 stores for the first time. We're also introducing a new, industry-leading Holiday Price Match Guarantee — all designed to provide guests with the confidence they're getting the best deals at Target, no matter when they choose to shop.”

Target’s Deal Days runs Oct. 10-12 with deep discounts offered around owned brand food and beverage for holiday gatherings, as well as gift items like TVs, Beats branded headphones, video games, household appliances, home goods, kitchen appliances and more.

Tied to the days, shoppers can use its curbside service, delivery, Shipt or in-store pickup services and receive items the same day.

The Target Price Match Guarantee program runs through Dec. 24. If a shopper buys a product and sees the identical item at a lower price at a qualifying competitor within 14 days after purchase, shoppers bring a proof of purchase to a Target store and get the difference. 

Shoppers can find a lower item either online at Target.com or in a Target print ad later on to receive a price match internally but also at qualifying online competitors. There are some exclusions to the program, as well, such as if a shopper buys an identical product via a “doorbuster” or “lighting sale” like on Amazon Prime or Amazon Fresh Exclusive offers.

The retailer has already gotten out in front of exclusives and hot toys to buy for the upcoming holiday season. Additionally, Target shoppers can save more money by taking advantage of its Target Circle loyalty program. The retailer said it recently surpassed 100 million members and has helped guests save nearly $2 billion through everyday discounts and directed $7 million to more than 2,500 local and nonprofit organizations.

Helping execute the holiday shopping season, Target’s increasing pay, flexibility and reliable hours for its associates.Current store teams have access to an additional 5 million hours, which adds up to more than $75 million in pay. And through a new mobile scheduling app, team members can conveniently add or swap shifts that align with their schedules.   

“Our store teams continue to step up to serve our guests and communities when they’re counting on us most, time and time again,” said Mark Schindele, Target’s chief stores officer. “They are at the heart of our winning strategy, which is why Target continues to invest in providing training, consistent hours and schedules and support, to take care of them as they deliver for guests and power our business.”