Marketing Tactics

Afro Unicorn has made its debut at Walmart, with plans to soon expand into several categories beyond party supplies and favors.

Retailers in Catalina's network will now be able to advertise store brand products on Volta EV charging stations, offering a new way of promoting private label.

The retailer is promoting its prepared food as the perfect meal to celebrate with dad.

The new assortment of consumables is positioned for consumers who have a variety of dietary needs.

The global market for plant-based dairy products is paced to grow rapidly by 2028, with plant-based yogurt and soy products leading the way.

The brand features home decor and bedding items that aim to give shoppers an "Americana farmhouse" look to their homes.

In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.

YipitData's quarterly report highlights which home products retailers consumers are shopping the most.