Marketing Tactics

Kroger is touting products from its private brands that fit within the food categories it expects to be popular in this year.

Britt Feizulov, lead of Industry Solutions - Consumer Goods with VDX.tv, joins the podcast to discuss how technology can play a role in promoting private label products to consumers.

Britt Feizulov, lead of Industry Solutions - Consumer Goods with VDX.tv, joins the podcast to discuss how technology can play a role in promoting private label products to consumers.

Amy Bricker will lead CVS Health's consumer products division, overseeing the development of new private label items.

The supplement giant continues to add new and unique products to its private label portfolio.

Peapod Digital Labs will meet with new and diverse companies interested in supplying products for Ahold Delhaize USA's private brands.

CEO Leon Bergmann tells Store Brands that new products and expanded marketing of private label in the works for 2023.

On the heels of the COVID-19 pandemic, the coffee pod and capsule category is expected to continue growing as more consumers look for at-home convenience.