Dollar General Launches 'Premium' Home Scent Line

The proprietary new assortment will be available at the retailer's 19,000 locations and feature nine unique scents.
Greg Sleter
Associate Publisher/Executive Editor
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Dollar General Koze Place
Dollar General's Koze Place home scent assortment.

Dollar General has launched an exclusive new home scent assortment, Koze Place, that is being touted by the retailer as offering shoppers a “premium experience at an affordable price.”

Developed by Maesa, Inc., LLC, Koze Place features products designed with world-renowned perfumers to create fragrances inspired by and extracted from nature to bring sensorial experiences into the home. 

“Koze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General. “We are excited to introduce this new and modern air care brand exclusively at DG.”

Koze Place features custom packaging elements developed specifically for the Dollar General shopper and includes nine scents including Passionfruit & Hibiscus, Vanilla Bliss & Orchid and Fresh Lavender & Cotton that infuse exclusive scent technologies to keep your home fresh and clean smelling. 

The product line includes scented candles, wax melts, diffuser oils and air & fabric refresher sprays, all of which are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free. Koze Place products are priced at $5 or less, proving that by putting the consumer first, it is possible to create a premium home scent experience that doesn’t break the bank.

“We are thrilled to partner with Dollar General for the launch of an exclusive new brand developed with the DG consumer and their homes in mind,” said Shana Turano, director Marketing & Product Development at Maesa. “Koze Place fills a need for something premium and special in the mass air care aisle, while offering the quality and attainability of national brands. By delivering on the promise of value through beautifully crafted scents and designs, each Koze Place product was created to help transform your home into a sanctuary.”

Koze Place will be available in more than 19,000 Dollar General stores in 47 states.