The Fresh Market Launches Shoppable Digital Magazine
North Carolina-based retailer The Fresh Market has launched a new way for shoppers to discover and purchase its private label and prepared food items.
The grocer has relaunched its promotional magazine, titled “The Magazine,” as an exclusive digital-only shoppable publication, allowing customers to find new products, recipes and meal inspiration. Previously available in print, The Magazine now features an elevated and fully interactive shoppable experience.
Each page has a “shop now” tab that allows readers to visit The Fresh Market’s online site to purchase items for pickup or delivery. Shoppable videos are also embedded throughout each issue, allowing guests to watch engaging content. The first shoppable issue of The Magazine can be found here.
“Our new digital-only shoppable magazine marks our largest and most immersive magazine experience ever, allowing our guests to make both every day and special occasions memorable through a wide variety of recipes, meal solutions, and fresh deals,” said Kevin Miller, chief marketing officer for The Fresh Market. “The magazine will also continue to feature special savings on high quality products at a great value from our vendor partners that our guests love.”
The Fresh Market currently operates 159 stores in 22 states across the U.S.