Albertsons Debuts 'Sincerely, Food' Marketing Campaign

Albertsons is launching a new marketing campaign that provides a unique perspective on food and the role it plays on bringing people together.

“Sincerely, Food” utilizes an omnichannel approach with the story of food told from the perspective of what food sees. According to the grocer, the campaign is designed to boost awareness and drive positive perception of the company’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a more emotional connection between customers and their local Albertsons Cos. banner.

“Sincerely, Food is one more way we’re connecting with our customers as we create more personal, engaging customer experiences that embody our values as a long-standing neighborhood grocer,” said Jen Saenz, executive vice president and chief merchandising officer. “Based on our ‘Sincerely’ brand platform, the campaign showcases our commitment to know, nourish and care for our customers by delivering on our company’s purpose.”

Through digital properties, in-store signage, traditional and social media, Sincerely shows how Albertsons Cos. customers’ daily moments and special occasions are celebrated through food. The platform will be carried out across the company’s various grocery banners and customer experiences.

“Each Albertsons Companies banner has its own unique history and local identity. Sincerely is the common thread through all of these, and it allows us to recognize the rich heritage associated with every banner,” said Sean Barrett, chief marketing officer for Albertsons Cos. “As a company, we’re dedicated to earning customers for life, and our brand platform now supports and celebrates this commitment.

Albertsons Cos. recently introduced Sincerely Health, a digital health and wellness platform that connects, educates and rewards customers on their health and wellness journey. The name reflects the company’s commitment to improve lives by empowering customers to make more informed choices around food and well-being, Albertsons officials said.