Albertsons Companies Launches 'Sincerely Health' Wellness Platform

Albertsons Companies has launched its digital health and wellness platform designed to help shoppers track their wellness journey.

Sincerely Health is now accessible on 16 of the grocer’s banner sites and apps, and was built in collaboration with healthcare providers, insurance companies and technology organizations.

The Sincerely Health experience begins with a brief questionnaire that measures a customer’s Health Score based on seven dimensions of well-being. Users can then set goals within the app and track progress, earning reward points redeemable for grocery discounts along the way.

Sincerely Health also offers an online pharmacy experience, including tools for managing prescriptions, scheduling vaccine appointments and connecting users with doctors via telehealth services.

“We are introducing Sincerely Health with a singular intention to improve lives,” said Omer Gajial, chief digital officer and EVP of Health at Albertsons Cos. “As a grocery and pharmacy retailer committed to the health and wellness of our communities, we are empowering customers to have a connected and personalized view of their health across food, nutrition, activity, mental well-being and pharmacy services, enabling them to make more informed choices.”

Customers joining Sincerely Health from their preferred Albertsons Cos. banner’s grocery app will receive an initial incentive of up to $25 off an upcoming grocery purchase redeemable across stores. Sincerely Health is available at the following grocery banner apps and websites: Albertsons, Albertsons Market, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, United Express, Market Street, Amigos, Pavilions, Star Market and Carrs.