Town & Country Debuts Private Brand Milk Assortment
Town & Country (T&C) Markets has launched its private branded EveryDay Milk line, the packaging of which features original artwork designed by several of the grocer’s employees.
These winning selections reflected the grocer’s criteria of “tie-in with milk, appropriateness of content, and overall awesomeness.” Each of the six winners will have their artwork featured on the packaging of T&C’s six new EveryDay milk varieties.
“We’re thrilled to connect our employees to this project, inviting everyone to tap into their creative spirit and have their artwork be shared in the markets,” said Susan Allen, director of Town & Country Markets. “Being a family business, it’s a priority for us to be involved in, and uplift our local communities, and we’re always looking for new ways to collaborate with the people that help make T&C so special. Plus, it’s been a lot of fun to see what everyone created.”
The six winners are:
- Kimberley Garcia, Checker, Poulsbo
- Cynthia Estudillo, Bakery Decorator, Shoreline
- Jared Larkin, Front End Clerk, Ballard
- Aisling Beh, Food Service Clerk, Poulsbo
- Janis Howes, Marketing, Graphics Lead
- Eddie Sugawara, Community Programs Specialist
Today, Town & Country (T&C) Markets showcased its new EveryDay Milk line, the second of several T&C EveryDay branded products it will debut this year. The company engaged its employees in the exciting launch of this new product and line, inviting them to help design the packaging by submitting original artwork.
The milk varieties are the second to be released in T&C’s EveryDay private brand collection, following the successful release of its free-range eggs. In 2023 and beyond, Town & Country plans to unveil more EveryDay products, with coffee, honey, and maple syrup coming next. When selecting partners, T&C seeks local or regional producers first when possible, handpicked to compete at a value price point and quality that aligns with its core values.
