A Q&A with Chandra Wiggs, the senior brand manager for Topco Associates LLCWiggs calls herself "a creative problem solver who’s always looking for new and different ways to effectively address business and life challenges or opportunities." Target ‘takes off’ with beauty brandsCompany greatly expands its beauty assortment Sponsored Innovative snack foods Snak King aims to listen to customers' needs CVS on way to reaching goal Company hopes to change consumer perception of beauty through full transparency It's time to lead, not follow Retailers must move away from national brand equivalent-only programs that only differentiate by price, says Store Brands Editor-in-Chief Lawrence Aylward in his monthly podcast Publix now offering ice cream in quart-sized containers Retailer debuts a smaller version of its private label Looks aren't everything when it comes to packaging design Good design strategy balances the functional needs of the business with the emotional needs and wants of consumers For Target, store brands equal sustained success The mass retailer’s newest line features “body positive” swimwear for all sizes Publix takes Aprons school online Publix has created a new, digital way to promote its private brands Amazon’s big new idea is free samples The company is looking to delight shoppers while leveraging their data First Previous 88 89 90 91 92 Next Last
