Target ‘takes off’ with beauty brands

Target’s accelerator program is bringing in 10 new emerging beauty brands.

The Minneapolis, Minn.-based company announced that its new brand assortment is a result from its Target Takeoff program, a retail accelerator that brings up-and-coming startups to Minneapolis to learn the ins and outs of mass retail.

According to the company, it is kicking off the program’s third year with 10 incredible companies that share one common goal—making an impact in the beauty industry, following in the footsteps of last year’s program.

Following this week, the startups will receive continued support through virtual workshops and mentorship, refining their pitch and products, before returning to Minneapolis to participate in a product showcase on Feb. 28.

To read the list of selected start-ups, click here.