Packaging

Store Brands in the Wild blog looks at sweet merchandising for Favorite Day, Mondlo Llama, and an Aldi Instagram post.

Ahead of the June 24 launch online, Walmart will host a Facebook shop-along where shoppers can gain early access to buy featured items in the exclusive home collection.

The regional chain added to its Freely store brand of apparel with new styles for summer.

The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.

The retailer has launched a limited-time assortment of food and beverage products under the Sol Tropical name.

The inclusive beauty products change how the clean beauty trend is perceived, includes a wide range of skin care and self-care products online and in 3,000 stores.

Two white wines in a Tetra Pak packaging and screwcap top offer consumers a summer wine perfect for the beach or outdoor gatherings.

The retailer launched a clever campaign that gives away limited prize packs of store brand products if a weekend gets rained out this summer.