It’s ‘Store Brands Week’ in ChicagoCity with the big shoulders hosting ECRM meetings focusing on private brands Label Insight, Topco Associates team up for transparencyTopco is Label Insight’s first customer for its recently announced Capture service Lidl launches new advertising campaign on pricing Retailer caricatures ‘broken and bloated supermarket shopping experience’ and highlights deep discounter’s low prices How to stand out from the crowd in beverage packaging Retailers are differentiating their private brand beverages with unique labels, inventive container shapes and sustainable packaging materials Label Insight launches Capture product imaging service Transparency and digital transformation solutions provider says new offering links high-quality product images and data in a single source Blog: Originality a tall order when almost all words are trademarked Make sure that the words and phrases chosen for a store brand name don’t have negative connotations among teenagers Whole Foods rolls out new marketing campaign First since Amazon acquisition, campaign includes national TV, radio and digital advertising Time to celebrate Simple Truth Industry expert calls store brand ‘the most successful private brand launch in the history of the grocery industry’ Southeastern Grocers’ Star Wars promotion generated excitement, sales Campaign combined collection of trading card Cosmic Shells with virtual and augmented reality and live kick-off events CVS pledges to limit alteration of images used to market beauty products Drugstore chain will create new standards for beauty imagery used in promoting and merchandising cosmetics in store and online First Previous 106 107 108 109 110 Next Last
