Cross-Merchandising

Retailer launched new own brand costumes but is also promoting its own brands for the back-to-school season and introduced Threshold Signature

Dairy Farmers of Wisconsin logo gets placed on cheese labels such as Whole Foods 365 to boost awareness of cheese made in the state

Displays touted the transformational change of the new store brand in two New Jersey stores

The latest podcast from the retailer said a beer inspired by its cookie butter will launch in September, along with additional dessert flavors and the return of its Howling Gourd pumpkin beer

A pair of Lidl-branded sneakers became a hit overseas, selling for more than 10 times the price on ebay and third-party sites, Store Brands editor Dan Ochwat ponders if retailers could be sitting on a trend

Store Brands in the Wild feature ventures into CVS Pharmacy to see the revamped Live Better store brand

Store Brands in the Wild spots summer merchandising in a Chicago location and private brand promos online

The report notes that while many retailers are making big strides, particularly with private label plant-based offerings, the segment hasn't yet hit its ceiling and white space abounds