Cross-Merchandising

Walmart heads further into the woods with Moosejaw

Retailer launches brands for camping, backpacking, outdoor equipment and apparel
Walgreens bundles own brands in store promo

Large aisle violators detailed the in-store offer that offered shoppers savings on buying multiple Walgreens brand items, Kroger’s social hour this week camped at home
Tops Friendly Markets gets families into Cinco De Mayo at home

The retailer promoted its store brands through a fun taco bowl recipe and also launched an effort around Mother’s Day
Mmmm… beer cheese

The Giant Co. works with local brewery, creamery for exclusive private brand beer cheese
Display company develops social distancing dividers

The packaging and display producer, including for private brands, developed standing, corrugated dividers that promote safe distancing in stores and safe shopping
Follow the leaders

Seth Mendelson, editor in chief, says private brand suppliers leading the industry are the ones implementing complete, well-developed marketing plans
Questions/Answers: Navigating suppliers of CBD

Store Brands interviews Michael Law, chief commercial officer, Eagle Labs, about what retailers should look for in the right private brand CBD partner
Pet Supplies Plus, Publix

Large coverage for Redford Naturals dog food inside Pet Supplies Plus, Publix stops traffic in the aisle

Family Dollar store brands splash into summer