Co-branded efforts at Meijer, Sam’s Club
A couple of co-branded shopper-stopper displays were spotted at a Meijer in Michigan City, Ind., as well as a Sam’s Club store in Chino, Calif.
Sam's Club battery unit, Chino, Calif.
Walmart’s Sam’s Club leveraged branding from both the Energizer brand, including the pink bunny and large overhead battery pole toppers and the Member's Mark store brand, to stop shoppers in the aisle in this California location. The large standalone unit includes more benefit-laden copy for the private brand offering versus the more playful feel for the Energizer product.
As a whole though, the display acts as an all-in-one battery shop that truly stands out. When looking closer at what's stocked though, despite Energizer doing most of the heavy lifting, it does look like it's stocked heavier with the Member's Mark batteries which is interesting. It's a powerful unite either way.
The display was captured by editors at the Path to Purchase Institute, a collaborative brand that is part of EnsembleIQ, which owns Store Brands. Members of the Institute can gain access to more than 1,700 images inside Sam’s Club.