Co-branded efforts at Meijer, Sam’s Club

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Co-branded efforts at Meijer, Sam’s Club

By Dan Ochwat - 07/23/2020

A couple of co-branded shopper-stopper displays were spotted at a Meijer in Michigan City, Ind., as well as a Sam’s Club store in Chino, Calif.

The Meijer endcap boldly calls out the value play and includes Meijer’s namesake pretzel snacks and chips, but also a row of Stauffer’s animal crackers. The curious mix of snacks on the endcap are part of a big 10 for $10 mix or match sale. Perhaps the location is catering to the summer party crowd or it's just a serious product offloading by the Indiana store.

But what stands out most on the unit is the range of Meijer brand packaging. The bags of pretzels and chips are extremely eye-catching, especially the pretzel bags with that silhouette of the pretzel shape right at the center of the bag.

Sam's Club battery unit, Chino, Calif.
Walmart’s Sam’s Club leveraged branding from both the Energizer brand, including the pink bunny and large overhead battery pole toppers and the Member's Mark store brand, to stop shoppers in the aisle in this California location. The large standalone unit includes more benefit-laden copy for the private brand offering versus the more playful feel for the Energizer product.

As a whole though, the display acts as an all-in-one battery shop that truly stands out. When looking closer at what's stocked though, despite  Energizer doing most of the heavy lifting, it does look like it's stocked heavier with the Member's Mark batteries which is interesting. It's a powerful unite either way.

The display was captured by editors at the Path to Purchase Institute, a collaborative brand that is part of EnsembleIQ, which owns Store Brands. Members of the Institute can gain access to more than 1,700 images inside Sam’s Club.

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