The private label cereal launches in time for Major League Baseball’s Field of Dreams baseball game scheduled to play at the corn stalk diamond from the movie on Aug. 12.
The regional chain is roasting Hatch Chiles live at stores and is incorporating a range of new fresh and exclusive products around its Hatch Chile Fest promotion.
The online meal-kit provider is adding an online market for U.S. shoppers to purchase add-on private brand and branded pantry items, ready-to-heat foods.
Appearing on Facebook and Instagram, the show “At the Table” highlights the grocer’s Nature’s Promise private brand within recipes and makes it shoppable in recipes posted online.