East Coast grocery chain ShopRite is unveiling a new in-store experience that could find its way into other locations. At the Philadelphia, PA location on Roosevelt Boulevard, customers will be able to grab-and-go with fresh foods and ingredients, including items from ShopRite’s private label lines.
The ShopRite of Roosevelt Boulevard announced the debut of “Fresh to Table” on Monday,a “store-within-a-store concept” where customers can find fresh, on-trend foods and easy to prepare ingredients and meal solutions in a variety of grab-and-go formats. "Fresh to Table" will also offer new digital conveniences designed to help customers save time and money while providing great meals for their families.
“The ShopRite of Roosevelt Boulevard has proudly served the Philadelphia community for more than 25 years, and we’re excited to introduce this new shopping experience in our store,” said Sean McMenamin, president of McMenamin Family ShopRite and a second-generation grocer who operates two ShopRite stores in the city. “Fresh to Table provides a wide selection of fresh from the oven prepared foods along with prepped, ready-to-cook ingredients to make it easy for customers to prepare wholesome meals for themselves and their families.”
Designed within the store’s existing layout, “Fresh to Table” reinvents traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop shop meal experience. These include sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”). The multi-purpose space also features new and innovative foods from ShopRite’s store brands, including its award-winning Bowl & Basket and Wholesome Pantry private label lines. Digital components such as ShopRite Order Express are available for customers to pre-order meals online, and distinctive signage and designated checkouts make the “Fresh to Table” in-store experience easy and intuitive.
Other highlights of the “Fresh to Table” shopping experience include the “Tasty & Trending” section featuring on-trend, seasonal foods with items that will change often. The “Tasty and Trending” meals and snacks are selected by ShopRite chefs and registered dietitians with the goal of inspiring customers to explore unique meal options that are procured from departments across the store including meat, seafood, produce, baked goods, and more. The “One Stop Dinner Shop” is also curated by ShopRite chefs and dietitians to provide easy-to-prepare entrees and dinner solutions for shoppers.
The “Fresh to Table” concept combines ShopRite’s ready-made meal and chef expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up. Shoppers can also access Fresh to Table options on the store’s ShopRite from Home online service.
ShopRite operates nearly 280 supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, serving millions of customers each week.